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Artist liaison and advancing

Common People Entertainment advances artists and runs artist liaison teams for festivals and events in New Zealand. We make sure performers arrive on time, get what's in their rider and are ready to play, so the promoter's relationships with artists and agents stay strong.

What we handle

  • Advancing riders, technical specs and schedules
  • Flights, accommodation and ground transport
  • Green rooms and hospitality
  • Leading the on-site artist liaison team
  • Settlements

Where we've done it

  • Baseline Festival, Dunedin. Artist advance and artist liaison team, three years running
  • Electric Avenue, Christchurch. Artist liaison team, 2026
  • FIFA Women's World Cup 2023 Fan Festival, Dunedin. Artist liaison across six dates

What clients say

“Common People have been a key part of the Baseline team for the past three years. They have delivered our artist advance & led our artist liaison team on site, lifting the level of professionalism and building out structure where we lacked in the past.” Angus Tylee, Limitless Touring, Baseline Festival

Common questions

What is artist liaison?

Artist liaison is looking after performers from arrival to departure: transport, green rooms, riders, schedules and making sure they're on stage on time.

What is advancing?

Advancing is confirming every detail with an artist's team before the show, including technical requirements, hospitality, travel and timings, so nothing is a surprise on the day.

Can you lead a liaison team at a large festival?

Yes. We've led artist liaison teams at Baseline Festival and Electric Avenue.

Tell us about your event

A few lines is plenty. We'll get back to you within two working days.

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